ABOUT MSA

Elevating athletes. Empowering Futures.

MSA is the premier multi-sport youth academy in West Michigan — where potential becomes performance, not just in sport, but in character, confidence, and future opportunity. From first-time players to elite athletes, MSA develops skill, character, and confidence in an environment designed to bring out their best.

Our ACADEMIES

What Sets MSA Apart

  • Recreational, regional travel, and national competition — across all three academies, there's a team built for where your athlete is right now.

  • Six locations across West Michigan, purpose-built for sport. Indoor courts, turf fields, and training spaces designed to help athletes perform at their best.

  • Our academies maintain partnerships with professional organizations, giving MSA athletes access to elite-level coaching, curriculum, and exposure.

  • MSA has helped over 100 athletes earn the opportunity to compete at the collegiate level — and we're not done yet.

  • MSA Academies have won multiple national championships — and continue to compete and win at the highest levels of youth sport.

msa core values

We recognize that at a certain point in our player’s lives the ball will stop rolling.  That’s why MSA works to provide our athletes with the structure to succeed in life beyond the sport.

  • Doing the right thing, even when no one is watching

  • Affecting others and their ideas

  • Owning what is under our control

  • Believing in people and their abilities

  • Fighting through obstacles when circumstances are hard

  • Controlling ones behavior and actions

  • Admiring greatness in others

  • Speaking fairness and truth

  • Being faithful to an idea, person, or team

  • Putting others needs before your own

  • Showing appreciation

  • Uniting for a common goal

OUR TEAM

  • SAM NICHOLS

    Chief Operations Officer

  • Julie Campbell

    Director of Human Resources

  • MELISSA SEIF

    Director of Growth & Strategic Projects

  • MAYME VLIETSTRA

    Director of Sports Operations

  • BETSY VANREES

    Facilities Director

  • JON KRAKER

    Controller

  • CARLEE BIESBROCK

    Athletic Finance & Data Manager

  • JORDYN CARLYLE

    Retail Coordinator

  • KATIE DAHNKE

    Communications Coordinator

  • MEGAN HOLLINGSWORTH

    Brand Manager

  • HEATHER KWANTES

    Finance Associate

  • JENELLE MCCOY

    Athletic Program Operations Manager

  • KATIE PRICE

    Athletic Communications & Engagement Manager

  • KRISTY SIEDLECKI

    Accounting Supervisor

  • Looking for your next team?

    Check out our careers page for available positions.

    MSA Careers